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Urban Rush

 

Urban Rush Logo

»Fahrradfahren kommt dem Flug der Vögel

am nächsten.«

 

Louis J. Halle, US-amerikanischer Naturforscher und Autor, 1979.

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Konzept
Concept3

Urban Rush Logo

Just 15% of the time of urban bicycle riding is actual riding time. The time in which you can experience the “flow” and the real feeling of freedom. The other 85% of the time is used for braking before traffic lights, waiting at traffic lights and accelerating after traffic lights. Most people say that they feel stressed and hurried by cars in this accelerating situation and most of the urban accidents happen in this phase as well. Because I can´t change the traffic light system, I chose to change the bicycle. A new concept for urban cycling with the goal of highlighting the 15% of great and real bicycle riding time by vanishing the negative 85%  through the intelligent use of e-mobility. 

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Designmodell
DesignmodelSS15_IDBA_MayerFlorian_UrbanRush_Foto_08_web

 

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DNA

Die relevanten Werte, die durch die Zielperson und das Szenario vorgegeben wurden und die DNA des Produktes beeinflussen, wurden hier gesammelt und auf eine Kombination aus den sportlichen, agilen Eigenschaften eines Rennrades und der robusten Bauart und der Anpassungsfähigkeit des Mountainbikes komprimiert.

The relevant keywors, describing the customer and the scenario, have been collected in order to define a new bike DNA. As a result of the mix of needs for the urban area, a Roadbike/Mountainbike crossover seemed to be perfect. The agility and lightness of a roadbike in combination with the tough design and adaptability of a MTB were the core features of this new concept.
Bildschirmfoto 2015-07-30 um 12.05.17 KopieDies sind die beiden reinrassigen Fahrradtypen, die es durch ihre Kreuzung ermöglichen, ein Fahrrad zu entwerfen, das den definierten Ansprüchen gerecht werden kann.

These are the two basic types of bikes delivering the perfect mix of performance for the defined needs.

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 Mood

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Schnelle Ideenskizzen mit und ohne Underlay
Rough ideation sketches with and without underlay

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Keysketch

 

Produkt
Product

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Federung
Suspension

 

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Mirko Upside-down Federgabel für eine eine cleane Rennrad-Optik trotz optimaler Federleistung für härtere Gegenden.

Inverted micro suspension fork for clean road bike style but MTB-like suspension for the rougher urban areas.

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Nabenmotor
Hub engineUrban Rush_White_Detail03_Nabenmotor_web

 

BlinderUrban Rush_White_Detail04_web

 

Navigation via Bluetooth

 

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Heckblinder
Backblinder

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TheRove "14/57" Protektor
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